Nannette Rodríguez named featured speaker at 13th Annual Hispanic Marketing Midwest Conference
DES MOINES, Iowa, May 13, 2009 – Nannette Rodríguez, Director of Hispanic Marketing for Innova Ideas & Services, will be a featured presenter at the 13th Annual Hispanic Marketing Midwest Conference on June 17 at the Saint Paul RiverCentre.
Rodríguez will present a perspective on Hispanic social media networks. Her presentation, "Hispanic Social Networks: Welcome to Web 3.5," will offer attendees an overview of the differences between mainstream and Hispanic-focused social networks, why they're needed, and how marketers can benefit by becoming instrument rated.
Rodríguez shares the stage with Carl Kravetz, publisher of VidaySalud.com and president of Cultural Asset Management Inc. of Santa Monica, Calif.; David Morse, president of New American Dimensions of Los Angeles; Josè; Villa, president of Sensis Agency of Los Angeles; and Martha de la Torre, president and CEO of El Clasificado of Norwalk, Calif.
U.S. Hispanic buying power is expected to top $1 trillion in 2009. The Hispanic Marketing Midwest Conference is the region's premier gathering of Hispanic marketing experts showcasing proven ways to build brands in our nation's Hispanic economy. Conference attendees will leave with information, strategies and proven techniques to help reach U.S. Hispanic consumers.
Innova offers marketing and advertising expertise targeted specifically to the growing Hispanic market. As Innova's Director of Hispanic Marketing, Rodríguez oversees brand strategy, positioning and campaign adaptation for Hispanic-targeted projects.
The 13th Annual Hispanic Marketing Midwest Conference is presented by Aguilar Productions, a St. Paul-based production company focused on U.S. multicultural markets. Aguilar Productions produces conferences, seminars, workshops and special events targeting the Hispanic, Asian-American, African-American, Emerging African and LGBT markets.
About Innova
Innova Ideas & Services is one of Iowa's top marketing and creative services agencies in number of employees and earnings. With offices in Des Moines and Ames, Innova provides strategic marketing, public relations, graphic design, Web design, copywriting and event management. Innova's clients cross the nation and virtually all business sectors, including education, finance, health care, manufacturing and not-for-profit organizations. Additional information is available at www.innovaideasandservices.com.
About Sigler Companies
Sigler Companies is the parent company of Innova Ideas & Services, a creative services agency with offices in Des Moines and Ames, Iowa; Sigler Printing, a premier printing and production house; and Signify Promotions, an apparel and promotions business. Sigler Companies, a privately held company, holds FSC and SFI certifications, along with a MasterPrinter designation. The company's mission is "to be the most competitive communication and marketing company in the United States by creating a culture that motivates and cares for our people, and serves our customers with passion." Additional information is available at www.siglercompanies.com.
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CONTACT
Scott StuartInnova Ideas & Services
515.697.7226
scott.stuart@sigler.com