Sigler Companies Acquires Hispanic Advertising Firm VIVAMEDIA

AMES, IOWA, September 23, 2008 – Sigler Companies has acquired VIVAMEDIA. The only Hispanic, full-service advertising agency in the greater Des Moines area, VIVAMEDIA focuses on helping clients connect to a diverse population through traditional, interactive and new media.

Sigler Companies' acquisition includes the VIVAMEDIA name. In addition, Nannette Rodríguez, founder and head of the Hispanic advertising agency since its inception in 1996, will join the staff of Innova Ideas & Services, Sigler Companies' marketing and creative services agency, as Director of Hispanic Marketing.

"Innova's depth of capabilities and talented staff will fully support VIVAMEDIA's efforts to reach the growing Hispanic market in Iowa and across the nation," said Beth Cross, president of Sigler Companies. "We are thrilled to have Nannette join the Innova staff as the director of this new department, and we welcome her experience and expertise in this market."

Rodríguez added, "As a member of the Des Moines marketing and advertising community, I knew Innova was connected to many exciting projects and partnerships over their 10 years in the industry. I feel extremely fortunate to join forces with Innova and Sigler Companies and to add Hispanic marketing and language services to the many capabilities they offer. Sigler Companies' spirit and its people are a natural fit for VIVAMEDIA's clients."

About Innova
Innova Ideas & Services is one of Iowa's top marketing and creative services agencies in number of employees and in earnings. From offices in Des Moines and Ames plus Seattle, Washington, Innova provides strategic marketing, public relations, graphic design, Web design, copywriting and event management. Innova's clients cross the nation and virtually all business sectors, including education, finance, health care, manufacturing and not-for-profit organizations. With the acquisition of VIVAMEDIA, Des Moines' only full-service Hispanic advertising agency, Innova has expanded their scope to include the growing Hispanic market. Additional information is available at www.innovaideasandservices.com. See also www.virtualviva.com.

About Sigler Companies
Sigler Companies is privately held and is the umbrella corporation for Innova Ideas & Services, Sigler Printing and Signify Promotions. Sigler Companies holds FSC and SFI certifications, along with a MasterPrinter designation. Sigler Companies’ mission is "to be the most competitive communication and marketing company in the United States by creating a culture that motivates and cares for our people, and serves our customers with passion." Additional information is available at www.siglercompanies.com.

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CONTACT

Scott Stuart
Innova Ideas & Services
515.697.7226
scott.stuart@sigler.com