Former Meredith Corporation Executive Mike Peterson Joins Innova

DES MOINES, IOWA, September 8, 2008 – Mike Peterson, previous senior sales executive with Meredith Corporation, has joined Innova Ideas & Services as the Director of Business Development and Marketing Services.

Peterson brings nearly 30 years of experience to Innova, having held posts in Meredith's Custom Publishing division, as well as in licensing, retail sales and several other sales and marketing positions.

Working primarily from Innova's Des Moines office, Peterson will concentrate on new business development while also directing the efforts of Innova's Strategic Marketing and Public Relations department.

Beth Cross, president of Sigler Companies, Innova's parent company, said, "Mike is a perfect fit for our Innova family. He is well versed in the business of communications. Most importantly, he is known as a mentor and coach. His efforts have led to successful collaboration between sales, creative and strategic marketing teams, and we look forward to adding his expertise in our continued efforts to serve our clients and our co-workers in the best way possible."

"What attracted me to Innova is the company's forward-thinking business approach and their culture of truly mentoring employees to perform at their very best," Peterson said. "I have known Beth through the local business community and am now very excited to be a part of the innovative business approach she promotes at Innova."

About Innova
Innova Ideas & Services is one of Iowa's top marketing and creative services agencies in number of employees and in earnings. From offices in Des Moines and Ames plus Seattle, Innova provides strategic marketing, public relations, graphic design, Web design, copywriting and event management. Innova's clients cross the nation and virtually all business sectors, including education, finance, health care, manufacturing and not-for-profit organizations. This year Innova celebrates 10 years in business. Additional information is available at www.innovaideasandservices.com.

About Sigler Companies
Sigler Companies is privately held and is the umbrella corporation for Innova Ideas & Services, Sigler Printing and Signify Promotions. Sigler Companies holds FSC and SFI certifications, along with a MasterPrinter designation. Sigler Companies mission is 'to be the most competitive communication and marketing company in the United States by creating a culture that motivates and cares for our people, and serves our customers with passion.' Additional information is available at www.siglercompanies.com.

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CONTACT

Scott Stuart
Innova Ideas & Services
515.697.7226
scott.stuart@sigler.com